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How to Turn Your Desires and Ideals into Reality

Harrison Barnes  Follow Me on Twitter
How to Turn Your Desires and Ideals into Reality is a book that talks about putting efforts in idealizing your desires. I am sure you will enjoy discovering the process of understanding how to give form to your desires and how to make your ideals come true. Brown Landone takes the readers through the various steps of understanding how matter shapes your desire and how desire, in turn, affects your ideal. He also explains how idealized things make fortunes, and how to build a successful business through developing your inner efficiency.

The book goes on to speak about spiritual healing, preventing mistakes in thinking, and overcoming forgetfulness. It has a preface by Edgar H. Felix where light is thrown on Landone’s life and persona as seen by intimate friends. You will enjoy reading and experiencing the process of watching your desires turning into reality through this book.

Harrison Barnes


By Brown Landone


It is unusual I assume for a businessman to accept the obligation of writing a foreword to a book of idealism, and any attempt on my part to add to its spiritual content would be vain assumption. But since I know of the phenomenal results of idealizing the process, I can perhaps give some measure of faith and hope to those who have not always succeeded and who now doubt the possibility of making their ideals become realities.

My certainty of the results of this process bases itself upon many years’ personal contact with the attainments of Brown Landone, upon my own individual and business success in using the process, and upon my intimate acquaintance with the many executives who have with his aid made their ideals come true. Some of these ideals have been of the higher things of life; some of more mundane affairs, such as increasing one’s salary from two or three thousand a year to a thousand a month or more by a few weeks’ use of the process.

Brown Landone, the man, like all of us, has his individual habits and hobbies known only to intimate friends. For instance, he never reads anything idealistic immediately before going to sleep. ” If I do,” he says, ” my mind reacts and I have unpleasant dreams; but, if I read something weird, my soul reacts and I live the night in a state of high spiritual consciousness.”

Then there is the passion of “cleaning up things.” Today, this is most annoying to some of the intimate friends whom he visits, for no sooner is he in the home than he makes for the basement or attic to satisfy his soul’s desire to make things clean. It is a passion with him; it was born in him. As a child he would clean up his playroom rather than play with his toys. When but five years old he became so angry because the servants would not let him mop the kitchen floors that he ran away from home!

Although handicapped in childhood and youth with what most of us consider insurmountable physical handicaps, yet he has lived long, worked much and retains enduring vitality. Those in whose time he first worked -Helen Wilmans, Dr. Adams, Mrs. Eddy, Dr. Stockham and others -have long since passed into the greater life. Yet, today (I know from years of association), he often works twenty hours out of twenty-four and finds life and the work a joy because he loves both. You and I may not wish to work thus, yet it gives one great consciousness of power to know that someone has attained such spiritual contact with Life that he is able to do so.

His recreation is painting. After a day’s work, usually from eighteen to twenty hours, he paints to rest himself before going to sleep. He paints at such times with phenomenal rapidity.

He has worked much and all he has done or written is original. In point of fact, he has done so many original things that many find it difficult to keep track of his work. More than twenty years ago he wrote of the value of vitamins, now being accepted by the medical profession; a generation ago he proved the solar plexus to be a brain by itself, a statement then ridiculed by biologists but now accepted; seventeen years ago he discovered that tone is most resonantly projected on the parabolic curve and it is just now being used by engineers to secure valuable patents; within this decade he has formulated a new science of sociology which conservative French thinkers have called “epoch making.” He was the first man to work out a new science of the arts unifying the basic principles of music, literature, painting, sculpture and architecture; to work out neural reaction; and to prove that new brain structure can be developed by conscious functioning just as Burbank proved that new plant structures can be developed.

In this book one thought deserves more than passing mention. During the centuries philosophers have sought the basis of the soul’s faith in the unity of all things. Clearly to present that basis of unity is now, I know, Brown Landone’s one great life aim. He may or may not succeed in making the world conscious of this unity, but at least the attempt in The Spirit of Matter comes nearer making us know that the spiritual and material world are one than anything written previously. With such a consciousness of the unity of all things of spirit and of matter, the faith is strong and the way is clear to make our ideals come true.

EDGAR H. FELIX -New York City, June, 1922



Every desire is the heart of some ideal. Your desires always come true. Your wishes seldom do; they die by consuming themselves in forever wishing wishes. A desire with a body or an ideal with a heart always becomes a reality! Every desire is the heart center of some ideal that is either revealed to consciousness and understood or hidden in the ultra-consciousness and misunderstood. The ideal is the active body of the desire. Do not expect your desire to come true unless you give it a body. Construct an ideal that gives substance to each desire. Make the ideal active; -endow it with the process of attainment. Then, it will become a reality! It will come true!

But an “idea” is not an “ideal”! That is where your trouble often lies! Only a few -a very, very few -of your ideas ever come true. And very, very few of your thoughts and plans ever materialize if they are made up of ideas instead of ideals. An ideal always manifests itself in action and becomes a reality. Unless it does so, it is not an ideal.

In using the term “ideal” I am not conceiving any particular meaning of the word to fit my own philosophy; I am using the word as it is made definite by all dictionaries of the English language, -that is, that an ideal is a perfect image in the mind. An ideal differs from an idea. An idea is an image in the mind. An ideal is a perfect image in the mind. Every idea or ideal is composite, -it is made up of parts. Your idea of an orange includes, among a score of images: certain images of color, for you know it is not black; certain images of size, for you know an orange is not as small as a pinhead or as large as a watermelon; certain images of odor, it does not smell like an onion; and certain images of taste, for it does not taste like carrots or potatoes, pickles or chilli-sauce.

An idea is imperfect because it lacks mind images which it should include and because it includes images which should not be included. Your idea of a certain person is imperfect because your idea of them does not include all the imaged qualities a perfect human should possess and includes imaged qualities that the perfect human should not manifest. But your perfect ideal of a person includes all of those qualities that such a person should possess and none of those, which they should not manifest.

An idea is not perfect; it is but a partial image, and lacking that something which is essential, seldom comes true. Usually the element an idea lacks is the very element that -if the idea possessed it -would make the idea manifest as a reality.

Differing from an idea, an ideal is a perfect image in the mind. It includes all of the component parts that it should include and it includes nothing that it should not include. Thus, in content and substance, it is perfect. Ideals are the substance of things that come true. Ideas are but mental skeletons; they are without heart and body, -they have no desire, no ideal.

Desire may be related to an idea or it may not. It is never a part of it. That is one of the elements an idea lacks. An ideal has always a heart of desire. That is one of the reasons why ideals come true. Mere ideas do not thrill the soul, urging and forcing man to action. Ideals, surging with desire and impelling to action, lead man to live, serve, sacrifice and die that his ideals may be made manifest as realities.

Your ideas seldom materialize. They lack desire and impulse to action. Ideals always come true. Change your ideas into ideals and they will become realities. It is easy for you to do so as soon as you know what it is the idea lacks. Thoughts formed of ideals become realities, -as surely as though they were conceived directly by God, Himself.

Which of your ideals can you make come true? Not one of them if they exist only as desires, for desire is but the soul’s impulse to become real! But, give a desire a spiritual body -that is, embody it in an ideal -and it will always come true! For ideals are substance of things that are!



Some of you are endowed with faith and some beset with doubt. Of those endowed with faith based upon spiritual knowledge, there is not one whose faith is not weakened a little by trifling doubts. Of those beset with the darkest of doubts, there is not one whose doubt is not enlightened a little by a touch of faith.

When I state that ideals come true none of you deny it or think of denying it. But, when I assure you that every ideal always comes true and that every one of your own particular ideals can be changed to a material reality, my statement contrasts so astoundingly with your past experiences of having tried faithfully to attain that which you desire, that some of you feel it can not be true, -some of you may doubt even my common sense in making such an assertion. You who doubt that every ideal comes true, doubt sincerely, -doubt because of common sense judgments based upon your present knowledge. No matter what the cause, doubt interferes with your realization of your ideals: it dampens the fire of desire and lessens your effort to attain that which you wish because you think the effort is useless.

I do not wish you to accept any statement; I wish you to know truth! Do not change from doubt to blind belief; it will do you no permanent good, -blind faith soon dies. But what are the “ideas” in your mind that make you doubt?

First, mistaking ideas for ideals. Second, your idea of the density of matter. Third, your idea of the solidity of matter. Fourth, your idea of matter as motionless and lifeless. Fifth, your present incomplete knowledge of the process of making ideals become realities.

These are the only serious causes of doubt, -five stones in the path of faith and attainment. I shall not, in succeeding chapters, give them more attention than they deserve, but just enough to remove them.

By and large, your doubt is based upon the seeming impossibility of etheric images of the mind being able easily to change, re-form and re-create the substance of matter that is seemingly so dense, solid and lifeless. If you could know that matter is not so dense as it seems, not so solid as it appears, not so lifeless as it is assumed to be -if you could know these things, then doubt would be faith and faith would be divinely certain, forever lasting, and ever impelling to action.

Most of your trouble, then, relates to your idea of the nature of matter -its substance and attributes. In what follows I shall not be so silly as to assert that matter does not exist, that it is a mere claim of matter, or that it is an illusion.

If I should assert that matter is non-existent, you could laugh at me and justly, -for I am so conscious of the existence of matter that I find it necessary to have a house in which to live, a bed in which to sleep, clothes to wear and food to eat. If I should assert that matter is a mere claim of being matter, I would corner myself; when people owe me money, I am not content with the claim, -I prefer the money itself. If I should state that matter is an “illusion of the mind,” you could -knowing the certainty of the law that only like erceives like -smile to yourself over the idea that nothing but an illusionary mind could conceive an illusionary world, eat illusionary vegetables, wear illusionary shirts, handle illusionary money, use and depend upon ten thousand illusionary things and live upon an illusionary earth.

I hold that matter is existent and that it is very unwise and detrimental to deny its existence and attempt to live up to the denial, -for instance to deny the existence of material food and try to live without it. But, I hold also that it is lack of knowledge of the true nature of matter that makes us think of it as dense, solid, motionless and lifeless.

If in our greater knowledge of matter we find that it is only energy in reality, that it is not restricted energy but infinite energy, and that it is of the same substance as spirit -then our concept of matter becomes so like our concept of the substance of which ideals are made, that it is possible for us to perceive some definite connection -a real relation, perhaps a similarity, perhaps even a co-existence -of the substance of every ideal and the substance of every material reality.

With such knowledge -found in next succeeding chapters -our faith that ideals come true, because they are of the same substance as matter, can be and is justified. Such faith will fire anew our ideals and desires and impel us to cease no effort until they become realities; and with knowledge of the process of attainment, we shall know by experience that it is not so difficult as it once seemed. And you, yourself, can make your ideals become realities. Faith is the substance of things hoped for. Ideals are the substance of the things that are.



Your ideas are always changing and you are ever changing your attitude regarding them. Why? They have no form, no body of spiritual substance; being without body, they are notions and very changeable notions at that. But you are loyal to your ideals; you are steadfast in your allegiance to them. Why? Because there is something fixed and real about them; they are made of spiritual substance; they are the actual bodies of your desires; of your highest ideals, you say that they are fixed as the stars, by which you mean that they are made of substance that is eternal.

You hold steadfastly to your ideals; but, since ideals are of the spiritual and etheric substance, can you easily change them into material actualities, -make them manifest in a world of matter which appears so compact and dense? This idea that matter is compact and hence dense is one of the stones in the path of faith; as an idea, it prevents you from making sufficient effort to make your ideals come true. When you study matter as it is -as the great physical scientists now know it -and when you find that that which is called density is but the compactness of materially empty space -etheric substance -spiritual substance, does it not open up new visions?

Already you perceive that, if so-called density of matter is but compactness of etheric substance, that which makes density possible is similar to and co-existent with the very substance in which ideals exist and of which they are made. All of which suggests that that which appears to us as density is of aid in giving substance to ideals -in giving them bodies so that they can come true.

What is density of matter? If matter is dense, it must be compact, -for the idea of density depends upon the idea of compactness. Is matter a compact substance? Read carefully and think; for this, to you, is vital. It means either that you can and will make your ideals come true or that you will slip through life forever wishing that you might have done so.

Matter, we say -employing terms in general use -is made up of masses, masses of minute particles, each particle of millions of molecules, each molecule of atoms, and each atom of from hundreds of thousands to millions of electrons. There is but one form of structure in the universe; the universe is the uni-verse -the creation of one law.

The moon is 2 thousand miles in diameter, but it is 240 thousand miles away from the earth; 2 units of matter, 240 units of etheric space. Our earth is 8 thousand miles in diameter, but it is 93,000 thousand miles from the sun;8 units of matter, 93,000 units of etheric space. The sun’s diameter is less than 1 million miles, but its nearest star-neighbor is more than 25,000 million miles away; 1 unit of matter, 25,000 units of etheric space. The materially empty etheric space -distance between any two heavenly bodies is infinitely greater than the size of either. Thus it is throughout the universe. Thus it is throughout matter. The material emptiness of the universe is a true indication of the so-called density of matter.

What is the density of the molecule? A molecule is composed of atoms infinitely smaller than itself. Its atoms, however, are not close together; it is no more compact nor dense than the space of the heavens.

What is a molecule? Image the sun; image the Earth, Mars, Mercury, the other planets and their moons, all whirling and circling around the sun center to form our solar system. The system is a gigantic sphere. Of what? Of nothing but etheric space. There is no shell to this sphere; it is just ether -conceived as a globe -within which whirl a few comparatively small specks of dust -the earth and the sun, for instance.

Look up in the air above you. Imagine the outline of a toy balloon without any material except a few specks of invisible dust in the space you image as a globe. That is the density of the universe; it is also as dense as the molecule that is merely an etheric globular space in which atoms -far, far apart -whirl around an etheric center.

Is not the density of matter already evaporating so that in it you see no hindrance to making your ideals into realities? If not the molecule, is the atom dense? The atom, like the molecule, has no shell or body. It is merely a spherical system of ether space in which electrons whirl around an etheric center. So far nothing but infinite space and infinite energy in space! In such, what hindrance is there to your ideals and desires coming true?

Is it, then, the electron that gives matter its appearance of density? Of course, if the electron were itself of good size and if its own substance were compact, it could give to matter some semblance of material density.

What is the size of the electron? Out of paper cut a square inch surface. Then imagine a tiny paper bag the size of a cubic inch. If this cubic inch box were filled with any one of several different gases, the space would contain approximately 441,000,000,000,000,000,000 molecules. They are very far apart; hence there is plenty of room in this cubic inch for a million times the number already given. Since each of these molecules is composed of atoms, each atom must be definitely smaller than the molecule. Since in an atom there are millions of electrons with comparatively great intervening spaces capable of holding millions more, how small, then, is the electron! You cannot conceive its infinite minuteness for, although each atom is but one-hundredth of one-millionth of one inch in diameter, the electron is fifty thousand times smaller than the atom!

Of course, you cannot imagine this; it is infinitely small -a part of the infinity of God! And what is the electron? Of what substance is it? All scientists agree that it is an infinitely small etheric whirl of energy -a whirling hole in space!

What then is density? Density is the spirit of matter -the infinite etheric energy-space of God. It is that in which all things live and move and have their being. It exists between the infinitely small whirling electrons but a billionth of an inch from one another; it exists between whirling stars and infinitely large suns thousands of millions of millions of miles apart.

There is no density of matter to hinder the manifestation of your ideals and desires. Since you, your ideals and desires are of God, and since the cells of your body and also the substance of all other material actualities are but the infinite energy-space of God, certainly your ideals composed of this substance -the only substance that exists -can and will and do come true. In fact, this etheric energy-space substance, which makes matter seem to be dense, is the very substance that gives bodies to your ideals and thus makes them manifest in material actuality.



Another stone in the path of faith and the attainment of your ideals and desires is the idea that matter is solid. As density was found to be but infinite energy space -the spiritual substance in which ideals and all things exist what will solidity turn out to be when you come to know it as it is?

Iron seems to be a solid substance and very hard. Does its hardness reside in matter or is it due to the spirit or energy of matter? The molecules and atoms of iron are no harder or more solid than the molecules and atoms of butter. Yet, it is difficult to drive a nail into a piece of iron and easy to drive one into a chunk of butter. That which makes it difficult to drive a nail into iron is the degree of attractive force existing between the particles. It is this force that holds molecules and their respective atoms to each other. When you drive a nail into iron, what you overcome is the attractive force that tries to prevent the molecules being pushed apart. It is easy to force apart the molecules of butter to make space for a nail. In this case also, what you overcome is the attractive force that holds together the molecules and atoms of butter.

When the degree of attractive force is comparatively great, we say the matter is hard and solid. When it is smaller, we say the matter is not hard and not so solid. But it is not matter itself that is solid or not solid. In truth, solidity is but the spirit of matter. It is another manifestation -the infinite attractive energy found throughout the universe. It is as infinite as God. Matter is not solid! There is only one solid thing in the universe -the infinite attractive energy of God which holds all things together. Your ideals are of spirit. If you wish to change any part of your body, know that it is no more solid than the heavens; know that that which makes it appear solid and holds the tiny centers of force together, is but infinite attractive spirit; that this attractive spirit or energy is of God and is infinite.

Your soul -with its mind, love and life forces, is also of God. Being direct of God, made in His Image, you are supreme. Being supreme, your soul controls its ideals and their actualities. Do not deny evil; that which we call evil exists, but when you know its real nature you find it is good. The solidity, which you feared as an evil hindrance to the manifestation of your desires and ideals, is infinite attractive spirit, -the very force that gives your desires the power to attract all that is necessary to make them come true.



Ideals are of the substance of spirit and space; they have motion and life. Can they, then, manifest in matter if it be motionless and lifeless? That which lives has motion of itself and within itself; that which has such motion is not dead. All atoms are reservoirs of limitless energy. I use radium for illustration only because you have heard of it and know it. A grain of radium is a very small particle; it is less than one four-hundredth of one little ounce of matter. Yet, during every single second of time, a grain of radium gives off 2,000 impulses of energy.

Is this energy of the spirit? If it is of the spirit, it is enduring. Man’s body sustained by the energy of the soul may last a hundred years. How long does atomic energy last? After one four-hundredth part of an ounce of radium has given off 2,000 impulses of energy every second of every hour of every day for 1,700 years, it has used up but part of its energy and has enough left to continue the process at the same rate for 1,700 years more, -and then at a slower rate to continue forever. Spirit energy has power; has atomic energy power. If we knew how to free at one time all the energy of but one ounce of radium, its freed energy could toss all the navies of the world from the mid-Atlantic to the Mississippi Valley. What infinite energy there is in every atom of so-called matter! This energy is not of dead matter; it is the infinite energy of God in every atom!

All so-called matter is alive. It is alive with energy. It is God in manifestation. And, it moves! It moves within itself! An airplane flying 660 miles an hour would make us gasp! The earth whirls around the sun with incredible speed, -66,000 miles an hour! But a freed electron whizzes through space at the rate of 660,000,000 miles an hour! And such an electron can change its position 40,000,000 times while you are saying o-n-e! Every cell of your body is composed of billions of electrons pulsating and throbbing with energy and life! Every material of your body, brain, muscle, heart, and bones -is composed of billions of cells, how many only the Creator knows. And every one of these cells is a gigantic and colossal universe of atoms of titanic force and electrons of infinite energy! Their energy waits for your soul to use it! Whatever part of your body you wish to change, can be changed, -for matter is neither dense, nor solid, nor motionless, nor lifeless.

The same electrons -these same whirling centers of infinite energy -compose every form of matter: wood, and all things made of wood; iron, and all things of iron; brass and gold; materials of all kinds; every thing you can see and touch and all other things! The substance of all things -ideals and realities -is ever the same! All are of God!Ideals can come true: all things can be changed, -for the density of matter is but infinite energy space -the substance of all things; the solidity of matter is but the infinite attractive force of God; and matter has motion and life moving at a tremendous rate responsive to the supreme energies of the soul -mind, love and life.

Can anyone -now knowing that the particles of seemingly motionless matter can move at a rate of 660,000,000 miles an hour and can change position 40,000,000 times in a second -doubt that it is this infinite energy of God in all things that gives to ideals the possibility of manifesting as material actualities?

Matter so throbbing with energy and movement cannot hinder your ideals coming true; but your idea of matter as dense, solid and motionless can hinder them by deadening your desire and lessening your effort. Change your idea of matter to a true ideal of matter. For desires embodied in ideals -in bodies of etheric substance possessing infinite energy –always come true! You cannot prevent them more than you can stop the whizzing of electrons or the whirling of stars.



First, there is the Ideal of Something Desired; Second, the Process that Leads to Attaining It; and Third, the Act

of Making the Reality Yours. These are the three basic activities of attaining that which you desire; they are the only ones which have been and can be successfully used in attaining any quality or degree of development within yourself or in obtaining any thing, condition or position in society or the world about you. These three activities are simply stated because they are true, -not because I write them. Basic truths are always simple; and, if not enveloped in a mass of superfluous words or intertwined with a web of entangled thoughts, they are always easily understood. When simply stated and easily understood, it is easy to apply them.

If you permit your ideal to be lost in a jungle of many words and your process to be misdirected by a multitude of varying thoughts and feelings -each pointing in a different direction -why, then, of course, your ideal will not and cannot become a reality. Unless you can clearly and definitely state your ideal, it is not sufficiently concrete to make any process of attaining it successful. Unless you can definitely and simply state what you are to do and how you are to do it, your plan of the process of attaining or obtaining that which you want will be confused and your effort will be partly wasted and probably unsuccessful.

Attaining that which you desire is easy and certain: (1) if you conceive a clear-cut ideal of what you desire; (2) if you turn the ideal to the particular process that always leads to attaining or obtaining that which you wish; and (3) if you know how to make the reality a part of you or your surroundings. That you may know how to make your ideas and desires become realities, I now take up the process in this section:

To Attain You Desires, All Three Must be Used;

How to Form an Ideal that Will Come True;

Firing the Heart-Desire of Your Ideal;

Giving a Body of Etheric Substance to Your Ideal;

Giving Your Ideal the Impulse of Action to Make It Real;

The Process that Makes Ideals Come True;

The Act of Making the Reality Yours; and

Where to Center Your Effort.



If you idealize and use all three of the basic activities and only those three, it is easy to make your ideals become realities. You always attain when you idealize and use them; but, if you leave out any one of the three, you fail to attain your desire, -and no one can be blamed except yourself.

If you idealize only that which you desire and hold faithfully to that ideal, -that is, if you use only the first of the three activities, -you will succeed and justly in proportion to what you do.

Since God is justice, the result corresponds to the effort. Idealizing what you want and holding faithfully to the ideal for months and even years brings you the success your effort merits -even after years you will still be holding to the ideal.

And, if you idealize that which you desire and attempt to take possession of it mentally -using the first and third of the three basic activities -you succeed and justly in proportion to what you do.

If, when in New York, you learn of a football game to be played in Boston and desire to be present, the ideal of the Thing Desired is to be in Boston. If you desire to drive by automobile from New York to Boston, that is the ideal of the Process you intend to use to get to Boston. If you go to your garage and sit in your car for a day, a month or a year, holding faithfully all the time to the Thing Desired and holding also a mental picture of being in Boston -mentally picturing the first and third steps, but omitting the second one -before the year passes your friends will wish to send you to the madhouse; and only because you failed to use the second activity -that of the process of actually starting the machine and driving from New York to Boston.

It is not enough to hold ideals of the Thing Desired, -the first step. It is not sufficient and it may be dangerous to declare mentally that you possess it, -the third step. It is not enough even to have faith that your desire will come true, though faith is the substance of things hoped for. You must put your ideals into idealized action for ideals are the substance of things that are and idealized action is the only certain process of attainment.

“Faith without works is dead” does not stand-alone; Christ and the apostles presented the truth many times: ” I must work the works of Him that sent Me. . . . Return to God, and do works. -What doth it profit though a man say he hath faith, and have not works? -Can faith save him? -Was not Abraham, our father, justified by works? By works was faith made perfect. -I will give unto every one of you according to your works. -He that overcometh and keepeth my works unto the end, to him will I give power over the nations.” Of the names to be written in the Book of Life, they are to be judged” according to their works”; and the very last message -last chapter of Revelation -is “Behold, I come quickly; and my reward is with me, to give every man according as his work shall be.”

“Hitch your wagon to a STAR ” is not sufficient.” “HITCH your wagon to a star ” brings results.”



First, an ideal to come true must be an ideal; an idea will not do. Second, an ideal to become a reality must have a heart of desire, -and a good strong heart. Third, an ideal to come into manifestation must be a body of real etheric substance. Fourth, an ideal to become an actuality must possess an impulse of action. Lacking any one or more of these, your ideals do not become realities.

First your ideal must be an ideal, not an idea. The ideal will come true. Since most people think and plan in ideas; their thoughts and plans seldom materialize: After repeated failures, some become discouraged, despondent or resigned and some lose faith in their capacity to attain the great goal and doubt the justice of society, the world and God. Other men and women think in ideals; with them it is a habit. Such men and women are successful and attain to a great extent that which they desire. They attain in proportion to their ideals.

You may idealize your thoughts of -ethical and spiritual advancement and attain soul consciousness; yet when it comes to other matters you may use only ideas and fail. On the other hand, although others may not idealize ethical and spiritual concepts as you do, yet they do idealize, -that is, make perfect images of their thoughts of development, advancement, work, and business; and hence they succeed in those lines to a greater extent than you do. This is just; in fact, it is God’s Justice. You fail in that which you do not idealize; you succeed in that which you idealize. They also fail in that which they do not idealize and succeed in that in which they use ideals.

Back of every thing in the world there is an ideal: back of the design of every chair; the decoration of every room; the cut and material of every gown and every suit of clothes; back of every thing that ever comes true. Those who think in little ideals, succeed in little things; those who think in big ideals, succeed in big things.

No advance of mankind has ever been effected except it was first formed by ideals of some kind: no painting was ever painted, no statue ever sculptured, no music ever composed, -except first conceived as ideal. No motor, no dynamo, no engine, no printing press, no linotype, no automobile, no airplane -not one was ever invented except it first existed as an ideal. Nothing in education was ever taught and no ethical or spiritual concept was ever preached that did not previously exist in ideal form in the mind.

Those who think ideas never attain to greatness. Great men and women always think in ideals. Change your “ideas” to “ideals!” How? By making it a perfect image, adding desire, giving it body substance, and creating in it an irresistible impulse to manifest itself in action.

How can you complete an idea so as to make it an ideal? First, by adding the factors the idea lacks. You have an idea of the color of an apple. How perfect is it? Take paints and try to paint a picture of an apple and you will discover that there are scores of tints and blends of colors that your idea does not contain. You have an idea of the profile of the face of someone you love. Take a pencil and try to draw that profile! You have an idea of the shape and form of the legs of your table. Close your eyes; run your fingers over one of the legs; feel every indentation, every part that projects, the number of rings around the legs. Scores of new factors are added to your idea.

How can you be certain that you have added everything the perfect image ought to contain and left out everything the image should not contain? Although there are many millions of degrees of variation and an unlimited number of combinations, there are but a few different basic qualities that enter into our images. They are: colors, sounds, tastes, odors, movements and directions of movement, balance or lack of balance, fineness or roughness, hardness or softness, heat or cold, lightness or heaviness.

Take any idea you wish to come true. Image it in your mind as it now is, -a imperfect idea. Then, take the factor of colors. Image it again, mentally seeing every color it has possessed, does possess or could possess. In this same way go over the idea of that which you desire. Use every one of the elements of color, sound, taste, odor, heat, cold, motion, direction of motion, form, size, balance, fineness, roughness, hardness, softness, lightness, heaviness.

Do not leave out a single one. When you have finished you will have the form of a perfect image -of an ideal, but it will still be only the form -without a heart of desire, without an etheric body, and without impulse to impel action. Next, add desire!



Wishes are but wishes; they lead only to wishing more wishes. Desires are heartbeats of soul; they demand and impel to action. A wish turns ever to itself, wishing that something will come to make itself true. A desire goes out from self; it daringly reaches out, demanding the thing desired, and divinely creates it in reality.

Put the following truths together: Desire is the heart of your ideal; in this heart are the fires of attainment; sometimes they die down and are dim; sometimes they burn brightly and glow with hope and set fire to action; unless they thus burn with the light of hope and the fire of action, your ideal will not come true. When the fires of desire are dimmed by disappointments or discouragement, or memories of the failures of the past, what are you going to do about it? Feed the fires with your feelings and emotions! Your thoughts will not do; they are but damp wood and wet sand. Desires are of the heart; they cannot be made to burn brightly by adding ideas and thoughts of the mind.

Is it a thing -a material thing -you have desired and for which desire burns low because of past failures to attain it, or is it a new desire that dares not burn brightly for fear of disappointment should it not be attained? Fire your desire so that it will come true. Fire it with YOUR feelings and emotions.

Are you a young woman and is it a dainty rose-colored gown you desire? Image the color of it and feel the joy of gowning yourself in that color. Feel the pleasure it would give you to look at yourself in that color. Think of its color again, -the color of roses. Imagine that you have perfumed the gown with just a touch of essence of roses. Feel the joy of smelling the sweet odor of roses. Feel the joy of smelling the perfume with which your dress is scented. Think of the feel of the material, -how soft and delicate. Feel the joy you feel in feeling it. Think of the lightness of the dress. Feel the joy you experience in handling light and dainty and fluffy things. Feel the joy you would feel in putting on that dress and in waiting for your sweetheart to call. Feel the joy you would feel as he admired it and complimented you upon it. Feel the joy you would feel dressed in that gown, when with a group of people. Is not your desire fired and burning with impulse to act? Will you not do something to get that dress; and, idealizing your doing, you will do it in the right way and get it in the right way.

Are you a young man desiring a new suit of clothes? Fire your desire with your feelings. Image the suit you wish -its color, cut, form, material, and fit to you. Feel how happy you would feel dressed in that suit calling on the girl you love. Feel how proud you would feel if you could wear it when going home to see mother. Feel how satisfied you would feel walking into the office dressed in that suit. Feel all your good feelings -felt under all other conditions -in relation to that suit. Is not your desire fired to the point where you will do something to get it and, idealizing your doing, you will do the right thing and get it in the right way? Is it a position you desire? Feel the joy the income of that position would give you. Feel the pleasures you could obtain with that income. Feel the joy of the opportunities the income would give. Feel the true pride of advancement. Feel the joy of knowing you have attained the position and made good. Feel the joy of generously helping others when in that position. Feel what that position would mean to you among your fellows. Feel what it would mean to you among businessmen. Feel all these feelings -feeding your desires with your FEELINGS instead of with wishes and thoughts -and you will do something to attain that which you desire.

Think, think, think of wishes and you will live a nervous wreck and die in the mental madhouse of unfulfilled mental desires. Feed the desires of your ideals with your own feelings and emotions -and the higher the feelings and emotions, the stronger the fire -and your desires will turn to action that cannot be prevented. And since your desires are hearts of ideals, that which you do will be right.



The next step is to create a body for your ideal -a body of real etheric substance. Image the ideal of the thing you want. Does the thing itself seem so compact and dense that you cannot re-form and re-create it to accord with your ideal? Its form can be changed, but only if you give a body to your ideal.

First, give form to the substance of the ideal. Turn back and read again my third chapter. Then, re-idealize your image of the thing desired as made of infinite energy-space. By doing this you actually group the spiritual substance into form. This is a first step in creating the body of your ideal.

Second, give the body attractive power. Read again the fourth chapter of this book. Then, re-image your ideal of the thing you want. Realize, that whatever the substance of the thing desired, that which makes its actuality possible is infinite attractive energy; that it is this same energy that holds all the particles of your ideal together and draws to it all the factors necessary for manifestation. By thus imaging your ideal you give it solidity. The particles of this spiritual substance becomes fixed so that the ideal will persist; so that it will not change, as an idea changes, or evaporate in vain imaging’s. By this process you also give it power to attract and draw to it all those conditions, qualities, thoughts, feelings and attitudes necessary to make it real, -necessary to make its actuality possible.

Third, create the body of self-active substance. Turn back and read the fifth chapter. Realize that everything you wish to change is in infinite motion, thrilling with life; that even the piece of copper wire that leads to your electric light is composed of whirling centers of space, infinitely small, capable of moving 660,000,000 miles an hour and able to change their positions 40,000,000 times a second, By this process you rid your soul of any idea that any so-called material thing can oppose -the manifestation of your ideal. And you give to the ideal -to its body substance -the same quality of infinite, infinitely rapid power of movement, power of action, power to make itself come true.

Image the body of your ideal composed of spirit substance, vibrating at this tremendous rate, exerting enormous power, and you give it additional power to make itself into an actuality. To this point in the process, what is your ideal?

First, a perfect image -including only those elements it should possess and none that it should not possess.

Second, an ideal with a heart of desire, fired to action by all your feelings and soul desires: (1) increased by imaging the beauty and utility of the ideal and the pleasures it will give you and (2) augmented by every conceivable element of desire you can awaken by imaging everything composing its image -color, sound, etcetera.

Third, an ideal body -formed of the infinite spirit substance, energy-ether; a body of the same material as the essence of matter which makes it easy for the ideal to manifest as an actuality; a body held together and made permanent by infinite attractive energy; a body composed of etheric substance whose particles vibrate at a rate so rapid that imagination cannot conceive it; a body composed of etheric substance an ounce of which has gigantic power, sufficient -if freed at one time -to toss the Alps into the Atlantic Ocean.

Now give the ideal the soul impulse to act, and you cannot prevent its coming true.



There is one more step in the process of making your ideal complete. It possesses infinite energy, but you must give it the impulse of action. How can you do this? In this I differ from many others. I hold that visualization is not sufficient. Visualization, although it often accomplishes wonders, is after all but a picturing of an idea. It does make the idea vivid but it adds to it only one of several elements -only the images of the sight sense.

Instead of visualization I use idealization -the perfect image. This includes the factor of visualization and that of the eleven other factors. Using the other factors -especially those of motion and direction of motion -we give the ideal an impulse to move and this in turn gives it the action power that makes the ideal manifest as a reality.

Visualizing is the act of holding a mental picture; idealizing is the act of perfecting the mental image of all factors, -the picture, the process of securing it and the act of making it real.

You often ignite the heart of your ideal by vivid mental pictures and strong feelings of desire to possess the reality; but unless connected up with your motor power of action, it remains merely an urgent unfulfilled picture of desire within you -an ideal that does not become a reality. Clutching your ideal to action cannot be effectively accomplished by a picture. Let me illustrate this clearly.

Go to an art museum; look at any painting representing a number of people. If, after going away, you close your eyes and visualize the painting, you hold in your mind a mental picture of the painting. With care and practice you can make this mental picture very vivid and increase your ability to re-see in the mind every detail of such a painting -lines, forms and colors of things and people. Yet, it is still a mere picture; it is flat, lacking action, and it does not impel to action. That which I have just described is the visualizing process. Visualizing has produced marvelous results when the person visualizing has turned such mental picture-making into the idealized process, even if they have not recognized that they have done so.

Idealizing, however, is more remarkable because it includes visualizing and adds all other elements to it. Visualization comes from using the stored-up images of but one of our senses, the sense of sight. Idealization comes from using the stored-up images not only of the sense of sight but of all other senses. To attain that which we desire it is necessary, not only to see the visual image, but to act.

Try now another process: Idealize the painting you saw in the art museum; bring it visually to your mind; re-see it just as you did by the process previously described. Then image action, -every person in it in action; feel them doing the thing they are pictured as doing; feel the movement; feel the activities. If it portrays them as speaking, hear the tones, -hear what they say. I might continue with all other elements of the picture, but I think this is sufficient to show you the difference between visualization and idealization. Visualization produces a nonmoving, non-active picture in the mind, even though it be vivid and clear. Being non-active, it does not impel to action and hence many of our pictured ideals do not become realities. But if we idealize action, if we use the mental clutch of connecting up the ideal of the thing desired with the process of obtaining that which we desire, action must result; and action is one of the essential factors in making any ideal come true.



Process is the way of doing things. There are several ways of doing things, but the idealized way is the only way that guarantees success.

The non-idealized processes are: mere doing; purposeful doing; planned or thought-out doing.

The fourth process is the idealized process.

Mere doing never leads to success, -for back of it there is no ideal of the process, no desire to improve it, no thought-out plan, and no ideal. In mines and stores and factories and offices, there are millions of good workers. They learn to do one thing -they learn to do it well -and then, forever afterwards, they merely do. They drudge, or toil, or labor but they do not work; and -they do not succeed. You yourself may do your work perfectly merely doing it; you may be always at it; others may be able to depend upon you doing your work exactly, with no loss of time, not missing a stroke. But all these do not lead to attainment, -why, even a hay-press does those things!

Purposeful doing is one step in advance of mere doing. It is based upon an idea of progress and is stimulated by a desire. But that is not sufficient. Why, the bank-robber has a purpose in robbing; he may succeed now and then in getting what he wants and he always succeeds in making himself a useless member of society, -yet, his life is not successful and he is not a success. Even well planned, carefully thought-out doing leads to thousands of failures. Many a young man, intelligent, enthusiastic, hardworking and earnest -starts in business for himself and fails, -even after he has planned and thought out his entire problem. When he begins, he sees success -big success -within two or three years at most. But in six months the sheriff may close him up as a failure. Even planned doing, based upon ideas, desires and thought-out processes, fails unless the process is idealized. It is only an idealized aim, process and attitude that always win.

Some time ago an additional main subway was opened in New York City. It necessitated a new routing of passengers. More than seven million people had to learn to travel by new routes. For days before its opening the papers were full of the new system and how to get from one point to another. At least nine out of every ten of the millions of adults in New York must have read the directions previous to the opening, although probably not one in a hundred thousand -when they read the directions over and over again -idealized the new route, nor idealized themselves going about the city or to and from work on it. The Result of Not Idealizing the Process on the day of the opening, intelligent men and women crowded and jammed each other, went where they did not wish to go, even got lost, though many of them had known New York all their lives. The confusion and jamming of the mob at two transfer stations were so great that scores of women fainted, and many were seriously hurt. More than a million people lost their heads -more than a million were confused for weeks. It was necessary to close the crosstown subway for a month to prevent accidents -actually to prevent people killing themselves and each other, because of their confused mob action. And all of this confusion, trouble, injury and delay could have been prevented if each of the seven million people who use the subways had spent but five minutes previous to its opening in Idealizing the Process of traveling on it.

How I Idealized the Process in this Case: I took a description of the routes from a newspaper; read it carefully. Then I quietly visualized the new routes. Next, I idealized action, -Idealized myself using the new route from my home to my office, picturing myself on the cars, changing where the description said changes must be made; idealizing every bit of the journey to my office door. Next I idealized one trip after another to other parts of the city, until I had myself mentally used every new and old route. After this, it was impossible to be confused; impossible to make a mistake in using the subway.

Millions of others thought of the new routes, but certainly very few consciously idealized themselves traveling on them. Yet every individual in New York could have done it in five minutes if they had only been in the habit of Idealizing the Process of Doing Things. Others had ideas of the new route, of where they wanted to go, and of how to get there. I turned my ideas into ideals. Idealizing the process of doing the thing, included more than the re-seeing of the mental picture of the new route. I did more than visualize it. I put into it an element of action. I kept my “clutch” in so that the picture became movement. That is always essential in attaining that which you desire.



This last activity -the act of making the reality yours -comprises three steps:

idealizing your attitude;

unifying the substance of the ideal WITH the substance of the real; and

making the actual thing a part of your possessions or placing yourself in the actual conditions that you have idealized and desired.

Your attitude relates to yourself, to others, to conditions, and to the world in general. Begin with yourself. Consciously or not, you do take some kind of an attitude toward yourself. You may think yourself a worm or a god. You are free to take any attitude toward yourself you desire to take; but there is only one attitude that leads to success and it is the idealized attitude! Incomplete thinking in “ideas” makes you see yourself as a child of sin, suffering, sorrow, weakness, mistake and failure. Think of yourself as you are: a son of God -idealizing the end you desire, the process by which you attain, and the attitude you hold toward yourself, others, conditions, and the universe itself.

Then, idealize your attitude toward others, “That which ye seek ye shall find.” If you think that all men are trying to crush you, you will be crushed; first, because your attitude closes your eyes to the opportunities offered you; and second, because such an attitude discovers and draws to you those who do not help you. If you idealize others as willing to help you, you draw to you men and women who will do the square thing by you and help you, -in them you will find help and a just reward. This idealized attitude does not make you a trusting simpleton, for the idealized attitude also idealizes wisdom in knowing others.

The idealized attitude changes all the conditions of life. In business, it leads us to expect good results, and, expecting good results, we plan better. When we plan better, -that is, in, a more idealized way -we get better results. Idealize the world in general. The universe must be good. If it were not good it would go to pieces over night, -for evil disrupts and destroys. Good attracts and unites and holds together.

You cannot idealize your business, your profession and your work without conducting the whole affair as an idealized service that inevitably will force your ideals to come true! You may idealize the Thing Desired, idealize the Process of Attaining It and Carry Out the Process in Action, -and, yet, by your attitude keep the reality from becoming yours. With a group of congenial friends, you can desire and idealize an evening’s pleasure for yourself and the girl you love, you may call for her and go to the gathering together, -and yet your attitude, if disagreeable, can keep the pleasure of the evening from becoming yours.

First, then, give attention to your attitude! Second, unify the substance of your ideal with the substance of the thing or condition desired. The substance of your ideal is yours! It is of your mind. The substance of the reality may not yet be yours. To make it yours, you must make the body of your ideal coincide with the body or actuality of that which you desire.

Re-read the chapters on How to Form an Ideal that Will Come True, Firing the Heart Desire of Your Ideal, Giving a Body of Etheric Substance to Your Ideal, and Giving Your Ideal the Impulse of Action to Make It Real. Then, re-image your ideal in accord with those four qualities -its form, its desire, its substance, its impulse to action.

Next, re-read the three chapters of The Spirit of Matter: Your Ideals and What Compactness of Matter Gives to Them, Your Desires and What Attractive Energy Gives to Them, What Movement in Matter Gives to the Body of Your Desire. Do not neglect to re-read these. You remember much, but not all the things. Re-read them, recognizing:

that the material density, of the thing you desire is an etheric substance coinciding in nature with the substance of your ideal;

that the material solidity of the thing you desire is infinite attractive energy which coincides in nature with the holding-together energy of your ideal; and

that the energy of the material thing desired is etheric force -exactly the same force as exists in your ideal.

Now, image each detail of your ideal, project it out of your mind to the place of the actuality, and unite it with the same detail of the material actuality you desire to be yours. Do not miss a single detail; make the projected ideal coincide with the actual thing in every feature -form, substance, energy and place. To miss no factor, unify step by step, -as to color, sound, taste, smell, balance, heat, movement, direction of movement, form, size, fineness or roughness, hardness or softness, cold, weight, use, pleasures from use, et cetera. Miss none of these!

Then, third, take possession of the thing or walk into the condition desired. Idealize yourself in action: (1) the condition of yourself when in action; and (2) your use of the means to be used in performing your action.

If this afternoon you are to go to one man or a group of men to discuss or do something which it is necessary for you to present or do in order to make your ideal come true, image yourself with the man or with the men, image yourself at perfect ease, image your confidence in yourself, image your self-control when talking to them, whencontradicted by them, even when ridiculed by one or more of them. Image these conditions in your mind before you go. It builds in brain a path that makes the doing of the thing but a mere repetition of a thing already done.

I say image these things, -not merely imagine them; merely thinking about them will not bring results. Image also the impressions you see yourself giving to others: Are you appearing as sincere as you are sincere! Are you appearing as reliable as you are reliable? Are you appearing active and energetic and sane and safe? Remember, it is not only what you are, but what you communicate to others which determines results in dealing with others.

Idealizing the action builds in brain paths. Then, when you come to the actual doing, you have already established a habit of doing it successfully. The more times you idealize the doing, the stronger and more permanent these brain paths become. Hence, when you go into action, you are merely repeating what you have already done and what you have already succeeded in doing. Consequently there is no hesitancy, no doubt, no lack of confidence, no lack of ease, and no mistakes in your action. And -because you center your effort rightly the thing or condition is a reality and belongs to you! Where to center your effort now follows.



It is very important that you idealize that which you desire; but, so far as the attainment of it is concerned, the process is much more important, and idealizing the process is the most important of all. I will illustrate (1) by a little incident and (2) by a great world experience.

In the spring of 1919, some time after I had returned to the United States from one of my sojourns abroad, I wrote a letter to Elizabeth Towne. I had known her for many years but while I was living abroad we had been quite out of touch. When Mrs. Towne received my letter it awakened a desire in her mind. There was to be a convention near her hometown the following week. She wished me to speak at that convention. To have me speak at the convention was her ideal of the Thing Desired. Did she stop with the Ideal of the thing desired? Not at all. She began Idealizing the Process of getting me there. She pressed the bell-button immediately; in came a stenographer; and a letter was sent telling me how I could come and return -giving information of the trains -how, by traveling at night, the trip would take the least possible time. At intervals during that day and next she went on Idealizing the Process of arranging for me while there, -where I should stay, when I should speak, how many times I should speak, et cetera, et cetera. She gave ten seconds to recognizing the Ideal of the Thing Desired and an hour or more Idealizing the Process: 10 seconds to the former; 3,600 seconds to the latter. That’s about the right proportion.

Think this over; it applies to everything in life. -Give about a thousand times more time and effort to idealizing and w

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